河马的CC商业实战 · 出品

河马观澜

今 日 深 读

01

英伟达的新金融战略,算不通

Nvidia's new financial strategy does not compute

The Verge · Elizabeth Lopatto · 中英对照 · 约 15 分钟

黄仁勋说芯片是「能升值十年的资产」,贝莱德的芬克说这就是 1970 年代的 MBS——5000 亿美元「算力资产化」财团背后,The Verge 这篇拆穿了三件事:所谓算力就是换了马甲的 GPU 抵押贷款、循环融资只是往下沉了一层、而最终接盘的可能是你的养老金。全文翻译。

开始阅读 →

02

80%的具身订单可能是假的,缺订单正让赛道疯狂

虎嗅科技组 · 宋思杭 · 中文 · 约 12 分钟

世界机器人大会刚闭幕,虎嗅从展馆里带回来一盆冷水:意向订单 12 万台、实际全球出货 1.8 万台,国内真能整机量产的具身公司不到 5 家。「故事能编,订单也能造假」——这篇把「亿元订单」的话术一层层拆开验货。

开始阅读 →

03

藏在宇树、长鑫和寒武纪里的市值叙事秘密

中国企业家杂志 · 何伊凡 · 中文 · 约 12 分钟

长鑫上市首日市值 3.28 万亿、每元年利润对应 1750 元市值;宇树 14 个月估值从 127 亿到 3418 亿。何伊凡借席勒《叙事经济学》给这波行情建了一个框架:定价的标的物、讲故事的人、估值的语法,五年里全换了。

开始阅读 →

快 览

  1. Apollo 确认数据泄露:GPU 抵押贷款的主力玩家被黑(The Verge)—— 阿波罗是 AI 基础设施融资的关键金主、英伟达 5000 亿「算力资产化」财团成员;被窃的是员工社保号等常规数据,AI 交易内部信息是否外泄未披露——配本期深读 01 服用。
  2. 本周看点:杰克逊霍尔央行年会召开,多只 AI 硬件概念股披露业绩(财联社)—— 全球利率叙事与 AI 硬件基本面同一周接受检验。
  3. 「中国 AI 的半壁江山,走路十分钟就逛完了」(虎嗅)—— 北京 AI 产业集群特写:大模型公司、算力、资本挤在极小半径里,密度本身就是竞争力。
  4. 美债没救成却坑了美元,黄金暴涨(虎嗅)—— 贝森特的财政操作被指「偷鸡不成蚀把米」,避险资金重新定价美元资产。
  5. 最难上半年:200 万餐饮人离场(虎嗅)—— 消费端的冷与 AI 叙事的热,是同一个经济体的一体两面。
← 返回目录
深读 · 01

英伟达的新金融战略,算不通

Nvidia's new financial strategy does not compute

The Verge · Elizabeth Lopatto · 2026-08-19 · 约 15 分钟 · 原文链接

导读与要点(建议先读原文)
  • 换马甲:黄仁勋去年还说 Hopper「送都送不出去」,今年就说芯片经济寿命十年——所谓「算力是资产类别」,本质是 GPU 抵押贷款换了个不提折旧的词;博通夏初已和阿波罗、黑石做过一模一样的 350 亿美元结构。
  • 折旧即贷款:CoreWeave 的借款额度随芯片折旧缩水,所以黄仁勋的「十年说」等于亲自下场给抵押物定价;空头 Burry 说 2-3 年,IBM 说 5 年,黄说 10 年——分析师直斥「黄氏数学」是障眼法。
  • 循环下沉:英伟达不再直接给客户输血,改由黑石等私募信贷出钱买芯片——表内循环没了,但「发起—分销」把票据最终卖进寿险和年金的一般账户,且财团一半成员和最终持有方同属一个老板,审查被削弱。
  • 规模:超大规模云厂商今年已发债 2250 亿美元(标普预计全年 4000 亿)、1.5 万亿美元租赁承诺中 1 万亿在表外;Gartner 测算 AI 公司到 2029 年需累计赚 7 万亿美元才能让投资者拿到 7% 回报。
  • 脆弱点:模型公司一旦倒闭,租约现金流和芯片残值同时塌方;GPU 贷款「几乎没有二级市场」,保险公司被降级就可能被迫抛售;英伟达自掏 25% 残值担保——汤普森说,这说明黄仁勋比市场更信他自己的故事。批判性阅读:作者立场鲜明偏空,措辞戏谑,部分推演(如养老金接盘)建立在交易最终落地的前提上,而该财团目前只是谅解备忘录。
I see it is once again time to talk financial innovation. Apollo, BlackRock, Blackstone, Brookfield, Goldman Sachs, and KKR are all working with Nvidia to put together $500 billion in financing to turn compute into an asset class.
看来又到了谈论金融创新的时候。阿波罗(Apollo)、贝莱德(BlackRock)、黑石(Blackstone)、布鲁克菲尔德(Brookfield)、高盛(Goldman Sachs)和 KKR 正与英伟达(Nvidia)合作,筹备一笔 5000 亿美元的融资,要把「算力」变成一种资产类别。
"This is really the first time that technology chips have become an investable asset class," Nvidia CEO Jensen Huang said to CNBC. "These are revenue-generating assets now. They're productive, they're long-lived, they're fungible, they're flexible."
「这真的是科技芯片第一次成为可投资的资产类别,」英伟达 CEO 黄仁勋(Jensen Huang)对 CNBC 说。「它们现在是能产生收入的资产了。它们有生产力、寿命长、可互换、够灵活。」
Huang said something very different about Nvidia's own last-generation Hopper chips last year. "When Blackwell starts shipping in volume, you couldn't give Hoppers away," Huang told attendees at the company's AI conference, hyping up its latest GPU architecture. "There are circumstances where Hopper is fine. Not many." So to now be told that chips are actually "revenue-generating assets" that are "long-lived" is… quite frankly, it's giving me whiplash.
可就在去年,黄仁勋谈起自家上一代 Hopper 芯片时,说的完全是另一套。「等 Blackwell 开始放量出货,Hopper 你送都送不出去,」他在公司 AI 大会上对与会者说,为最新 GPU 架构造势。「有些场景下 Hopper 也不是不能用——但不多。」如今再听到芯片其实是「能产生收入的资产」而且「寿命长」……说实话,我听得脖子都闪了。
At least for right now, Huang isn't wrong. The price to rent old chips has been rising, and Silicon Data projects that it will continue rising through 2028. Here's a fun anecdote: One cloud service provider nearly doubled its prices on Nvidia Blackwell B200 chips for one rental customer during its contract renewal.
至少眼下,黄仁勋没说错。旧芯片的租金一直在涨,Silicon Data 预计涨势会延续到 2028 年。有个好玩的轶事:某云服务商在续约时,把英伟达 Blackwell B200 芯片对一个租赁客户的价格几乎翻了一倍。
"This is the very beginning, like what it was when I started in the mortgage-backed securities market in the 1970s, and I look upon this as a next future for financial engineering," said Larry Fink, CEO of BlackRock, to CNBC. Now, for some of you, this may make alarm bells go off. As former hedge fund manager Mark Rubinstein notes, mortgage-backed securities failed when mortgages were overproduced. The AI industry is becoming saturated with data centers, and Chinese open-source models require less compute despite being fairly powerful, both of which seem like potential threats to the notion of ever-growing demand for chips. There is also a far more basic question: Can frontier labs such as Anthropic and OpenAI, which are driving much of the current demand, make money?
「这才是刚刚开始,就像我上世纪 70 年代刚入行抵押贷款支持证券(MBS)市场时那样。我把它看作金融工程的下一个未来,」贝莱德 CEO 拉里·芬克(Larry Fink)对 CNBC 说。听到这儿,有些人的警报可能就要响了。正如前对冲基金经理马克·鲁宾斯坦(Mark Rubinstein)指出的,MBS 正是在抵押贷款被过度生产时崩掉的。AI 行业的数据中心正在趋于饱和,而中国开源模型实力不弱、所需算力却更少——这两点都可能威胁「芯片需求永远增长」这个前提。还有一个更根本的问题:眼下驱动大部分需求的前沿实验室,比如 Anthropic 和 OpenAI,能赚到钱吗?
Before we even get to the Jensen math, I want to point something out: This is not a done deal. This is some memorandums of understanding. You may remember that last year, Nvidia signed a $100 billion memorandum of understanding to invest in OpenAI. You may also remember that it, uh, didn't happen. But the cool thing about memorandums of understanding is that you get to make a big announcement, and then it sort of doesn't matter if the actual thing goes forward. Still, let's assume it's real, because even as a trial balloon, it's telling us something interesting.
在见识「黄氏数学」之前,我想先指出一点:这还不是一个敲定的交易,只是几份谅解备忘录(MOU)。你们可能记得,去年英伟达签过一份向 OpenAI 投资 1000 亿美元的谅解备忘录。你们可能也记得,那事儿,呃,后来没成。但谅解备忘录这东西的妙处就在于:大新闻你先发了,实际的事情推进不推进,好像也无所谓。不过,我们还是假设它是真的——因为哪怕只是放个试探气球,它也透露了一些有意思的信息。

给「资产」(asset)掺点「水分」(ass)Putting the ass in asset

Let's back up for a second. Why are we talking about "compute"? Well, according to Huang, "Nvidia compute is not just a chip." That's because there is also software, called CUDA. "That is what makes Nvidia AI factories different" from mere dumb silicon, Huang says in a tweet — er, post on X. "Their value is not fixed at installation: CUDA continuously improves their output; the installed base remains productive well beyond its initial depreciation period."
先退一步说。为什么大家在谈「算力」?按黄仁勋的说法,「英伟达的算力不只是一颗芯片」,因为还有叫 CUDA 的软件。「这正是英伟达 AI 工厂与众不同的地方」——不同于那些傻乎乎的硅片——黄仁勋在一条推文……呃,X 帖子里说。「它们的价值不在安装那一刻定格:CUDA 会持续提升它们的产出;已部署的设备在初始折旧期结束之后很久,仍然保持生产力。」
Okay, but the chips and software alone don't create compute — they're only useful if they're housed in massive data center infrastructure, which requires warehouses and power supplies. Huang appears to be discussing compute without those things, dubbing Nvidia's system "a complete AI factory platform including accelerated computing, networking, systems software, AI frameworks and a global developer ecosystem." Notably absent from this list: brick-and-mortar facilities.
好吧,但光有芯片和软件并不能变出算力——它们得装进庞大的数据中心基础设施里才有用,而数据中心需要厂房和电力。黄仁勋谈算力时似乎把这部分摘了出去,他把英伟达的系统称为「一个完整的 AI 工厂平台,包括加速计算、网络、系统软件、AI 框架和全球开发者生态」。这份清单里明显缺席的是:一砖一瓦的实体设施。
Leave aside the risible idea of an "AI factory," where electricity presumably toils in the silicon chip mine. Huang is downplaying data centers partially because that's where most of the financing has gone so far. "Blackstone has built a platform valued at $185 billion including facilities under construction, and reckons the market for long-term ownership of stabilized data centers could grow to $1 trillion over time," writes Rubinstein. Huang doesn't care about that — a lot of it is real estate and irrelevant to him. Huang cares about people buying Nvidia chips.
先不吐槽「AI 工厂」这个可笑的说法——照这么说,电力就是在硅片矿井里挥锹的矿工。黄仁勋淡化数据中心,部分原因是迄今为止大部分融资都流向了那里。「黑石已经建起一个包括在建项目在内、价值 1850 亿美元的平台,并估计长期持有运营稳定的数据中心市场最终能长到 1 万亿美元,」鲁宾斯坦写道。黄仁勋对这块没兴趣——那很大程度是房地产,跟他无关。他关心的是大家买英伟达的芯片。
So "compute" here isn't referring to the entire data center stack; it's a buzzword-y way of talking about our old friend, the GPU-backed loan. I can see why one might want to switch to "compute" over "GPU" because everyone knows that a GPU has a much shorter lifespan than, say, a building — estimates range from somewhere between two and five years. I suppose "compute" also covers TPU-backed loans, so there's that.
所以这里的「算力」并不是指整个数据中心的全套设施;它只是一个时髦的说法,说的其实是我们的老朋友——GPU 抵押贷款。我能理解为什么有人想把「GPU」换成「算力」:人人都知道 GPU 的寿命比一栋楼短得多——估计在两到五年之间。而且「算力」这个词大概还能把 TPU 抵押贷款也装进去,也算个好处。
Earlier this summer, Broadcom put together a $35 billion package that looks an awful lot like what Nvidia is offering now, signing a deal with Apollo and Blackstone to fund what we are now calling compute, with about a million chips as collateral. Apollo and Blackstone will make money on interest; Broadcom has provided a guarantee for the two senior notes issued by the special purpose vehicle where the chips live. This deal was meant to boost demand for Broadcom chips. It seems like Nvidia took note — and is doing the same thing, for the same reasons.
今年夏初,博通(Broadcom)就攒过一个 350 亿美元的方案,跟英伟达现在这套像得出奇:博通与阿波罗、黑石签约,为我们现在管叫「算力」的东西提供资金,抵押物是约一百万颗芯片。阿波罗和黑石赚利息;博通为存放芯片的特殊目的载体(SPV)所发行的两档优先级票据提供担保。这笔交易的目的就是拉动博通芯片的需求。看来英伟达是看在眼里了——现在照方抓药,动机也一样。
So now Huang is cheerleading the long life of Nvidia chips. As a "powerful example" of how compute can improve over time, Huang points to the pre-Hopper A100 chip, which it introduced in 2020, and which "remains in active commercial use," he says. "Customers continue to commit capacity for multi-year deployments, extending A100's economic life toward a decade." My goodness, that's very different from what he said last year about his flashy new chips, isn't it!
于是现在,黄仁勋开始为英伟达芯片的长寿命站台。作为算力「随时间增值」的「有力例证」,他举了 Hopper 之前的 A100——2020 年发布,据他说「仍活跃在商业应用中」。「客户持续为多年期部署锁定产能,把 A100 的经济寿命延长到接近十年。」我的天,这跟他去年谈起自家闪亮新芯片时的说辞,差别可真不小啊!
We've talked about chip financing before around these parts. You may remember that no one can agree on a depreciation schedule for chips; it sort of doesn't matter as long as Nvidia wants to bail out the companies that buy them. You can, in fact, view Huang's statement as a sort of bailout itself. In the discussion about chip depreciation, short seller Michael Burry has suggested that two to three years is the appropriate depreciation cycle for chips. IBM's Arvind Krishna says depreciation takes five years. And here comes Huang, saying the economic life of one of his chips is a decade! My, my, my.
芯片融资这个话题我们以前聊过。你可能记得,关于芯片的折旧年限,业内根本谈不拢;只要英伟达愿意给买芯片的公司兜底,折旧怎么算好像也无所谓。事实上,你完全可以把黄仁勋这番表态本身就视作一种兜底。在芯片折旧的讨论里,空头迈克尔·伯里(Michael Burry)认为合适的折旧周期是两到三年;IBM 的阿尔温德·克里希纳(Arvind Krishna)说是五年。然后黄仁勋来了,说他家芯片的经济寿命是十年!啧啧啧。
This is relevant to the lenders, because it determines loan terms. For instance, the amount that CoreWeave — the pioneer of GPU-backed loans and an Nvidia client state — can borrow decreases as its chips depreciate, according to its corporate filings. So if Huang is out here in front of God and everyone saying that the depreciation schedule is 10 years, then I don't see why banks wouldn't believe him. That's pretty useful for anyone trying to get loans from this consortium, I figure.
这对放贷方很重要,因为折旧决定贷款条件。举个例子:CoreWeave——GPU 抵押贷款的开创者、英伟达的「客户藩属国」——按公司文件,它能借到的钱随芯片折旧而减少。所以,如果黄仁勋站在光天化日之下说折旧年限是十年,我想不出银行有什么理由不信他。我估计,这对任何想从这个财团拿到贷款的人来说,都相当好用。
Huang cites price increases on compute — including for the Hopper H100 chip, which came out in 2022. He's not exaggerating about the price increases, as self-serving as his logic may be. They're driven by a higher demand for inference, which is the industry term for when a trained model analyzes new data, according Brendan Burke, an AI industry analyst. That meant the hourly rates for old chips remained high, and in some cases, even increased, Burke says. "There's just been a major shortage of inference chips, and that's reversed the expected trend of decreasing prices," he told me.
黄仁勋还举了算力涨价的例子——包括 2022 年发布的 Hopper H100。尽管他的逻辑夹带私货,涨价本身倒没有夸大。AI 行业分析师布兰登·伯克(Brendan Burke)说,涨价由更高的推理(inference)需求驱动——推理是行业术语,指训练好的模型分析新数据。这意味着旧芯片的时租维持在高位,有些甚至上涨。「推理芯片出现了严重短缺,把原本预期的降价趋势逆转了,」他对我说。
On CoreWeave's second quarter earnings call, CEO Michael Intrator said that the company has been able to sell GPUs with architecture from 2020 in a contract that extends through 2029. Connecting the dots, since CoreWeave is so tightly wound with Nvidia, I wonder if this is what Huang's decade depreciation cycle refers to.
在 CoreWeave 二季度财报电话会上,CEO 迈克尔·因特拉托(Michael Intrator)说,公司已经把 2020 年架构的 GPU 卖出了一份签到 2029 年的合同。把线索连起来——CoreWeave 跟英伟达绑得这么紧——我猜黄仁勋说的「十年折旧周期」,指的就是这个。
And right on cue, CME Group, a derivatives exchange, has announced its plans to introduce compute futures in October, assuming the regulators approve the two contracts in question.
而应景的是,衍生品交易所芝商所(CME Group)已宣布计划在 10 月推出算力期货——前提是监管机构批准那两个合约。
Will the demand surges go on forever? Fuck, I dunno. There are all these data centers being built, and it kind of seems like if compute is (or rather, chips are) as fungible as Huang says, that means data center providers are competing on price in a saturated market. But as AI gets integrated into more things, more normal companies — on top of frontier labs — will need to run inference. The pace of adoption matters — if it is too slow, this model may run into trouble.
需求暴涨会一直持续吗?鬼知道。数据中心在建的遍地都是,而看样子,如果算力(或者说芯片)真像黄仁勋说的那样可互换,那就意味着数据中心服务商要在一个饱和市场里打价格战。但随着 AI 渗进越来越多的东西,前沿实验室之外,更多普通公司也需要跑推理。渗透的速度很关键——如果太慢,这个模式就可能出麻烦。
Our fearless leader Nilay Patel has been running around with his hair on fire in Slack, asking how it is that if you put a dollar into compute, you get $1.01 back. Huang does not exactly answer this question: "The return is in the usefulness of AI," he writes. But if my understanding of what's going on is right, and "compute" in this context is just the old, familiar GPU-backed loan, then the return on investment is what it usually is with debt: interest.
我们无所畏惧的主编尼莱·帕特尔(Nilay Patel)在 Slack 上急得跳脚,到处问:往算力里投 1 美元,怎么就能拿回 1.01 美元?黄仁勋并没有正面回答:「回报在于 AI 的用处,」他写道。但如果我对这套玩法的理解没错,这里的「算力」不过还是那个老熟人 GPU 抵押贷款,那么投资回报就是债务通常的那个回报:利息。
So there's that. We also don't know what the contracts look like, and the details matter. (In the Broadcom contract that appears to have inspired Nvidia's announcement, Broadcom is not backing all of the debt, just the higher-priority senior debt, for instance.) Based on previous GPU-backed loans, I'd guess that the contract from whoever is buying the compute is included among the collateral. That contract is better or worse based on who's behind it — Microsoft will surely pay its bills, but OpenAI doesn't make money and needs to keep raising, so its contracts are riskier for lenders. Plus, in any agreement, it's possible that there might be a clause in there giving the debt providers some kind of revenue share or other way of sweetening the deal. What I do know, though, is that this new compute consortium seems like a pretty good deal for Nvidia.
情况就是这样。我们也还不知道合同长什么样,而细节很要命。(比如在那份似乎启发了英伟达这波操作的博通合同里,博通担保的并不是全部债务,只是优先级更高的那部分。)参照以往的 GPU 抵押贷款,我猜购买算力那一方的合同也会被打包进抵押物里。合同成色好坏取决于背后是谁——微软肯定会付钱,但 OpenAI 不赚钱、得不断融资,它的合同对放贷方来说风险更高。另外,任何协议里都可能塞着给债权人分成收入之类的甜头条款。但我确实知道的是:这个新的算力财团,对英伟达来说怎么看都是一笔好买卖。

竞争格局的「地形改造」Competitive landscaping

Last year, when I talked to Stanford University's Vikrant Vig, he noted that the majority of GPU loans were made with Nvidia chips as collateral. That, in turn, made it easier for companies to get new loans with Nvidia chips than with competitors' GPUs — the cost of financing Nvidia GPU loans was lower because the collateral is more liquid. If the deals between Nvidia and the financiers do get finalized, that will make it even easier to get financing for Nvidia chips. If you're starting a neocloud — that is, a small company that rents out compute such as CoreWeave, Crusoe, and Lambda — from scratch, buying Nvidia chips gives you support that you can't necessarily get from competitors such as, idk, Broadcom.
去年我采访斯坦福大学的维克兰特·维格(Vikrant Vig)时,他指出市面上大部分 GPU 贷款都是以英伟达芯片作抵押的。这反过来又让用英伟达芯片去借新贷款比用别家 GPU 更容易——因为抵押物流动性更好,英伟达 GPU 贷款的融资成本更低。如果英伟达和这些金融机构的交易最终敲定,英伟达芯片的融资还会更容易。如果你要白手起家开一家「新云」(neocloud)——就是 CoreWeave、Crusoe、Lambda 这种出租算力的小公司——买英伟达芯片能给你一套别家(比如博通什么的)未必给得了的支持体系。
"In effect, they made Nvidia's product cheaper without really cutting GPU prices," Felix Wang of Hedgeye Risk Management told Bloomberg.
「实质效果是,他们没有真正降低 GPU 售价,却让英伟达的产品变便宜了,」Hedgeye 风险管理公司的菲利克斯·王(Felix Wang)对彭博说。
Nvidia has been aggressive about investing in and providing financing to neoclouds in order to expand its customer base. By funding and nurturing neoclouds, Nvidia reduces the bargaining power of the big boys (e.g., Microsoft, Amazon, Google, and Meta) on price. Interestingly, on its most recent earnings call, SpaceX — the big new neocloud player — said it was working exclusively with Nvidia chips; later, we all discovered that Nvidia had a $21 billion stake in SpaceX. SpaceX was evaluating alternatives to Nvidia, but its data center buildout requires a massive increase in spending — so if Nvidia's investment may have locked the neocloud in.
为了扩大客户群,英伟达在投资和扶持新云上一直很激进。通过给钱给资源养大新云,英伟达削弱了大块头们(微软、亚马逊、谷歌、Meta)在价格上的议价权。有意思的是,新云阵营的新玩家 SpaceX 在最新财报电话会上说自己只用英伟达芯片;后来我们发现,英伟达持有 SpaceX 210 亿美元的股份。SpaceX 原本在评估英伟达的替代方案,但它的数据中心建设需要天量开支——所以说,英伟达这笔投资,可能已经把这家新云锁死了。
But there's also another interesting side effect of this financing, points out Burke. Because it's in the interests of lenders to have relative uniformity between the loans, that may further standardize the way Nvidia chips get installed in data centers. That may also give Nvidia a competitive advantage in selling chips.
不过伯克指出,这种融资还有一个有意思的副作用。放贷方希望各笔贷款之间保持相对一致,这符合他们的利益,而这可能进一步推动英伟达芯片在数据中心里的安装方式走向标准化。这又可能给英伟达卖芯片带来竞争优势。
It turns out that GPUs perform differently depending on how they get set up, which can make it hard to reliably project revenue for the lenders taking on the risk, Burke says. Nvidia has started putting out guidance about revenue in the ideal setting, pushing cloud computing providers to use that particular design. That would provide standardization, making lenders' jobs easier. It also invites more scrutiny on how much customers can make and the accuracy of Nvidia's modeling. "The forecasts I've seen are very bullish," he says. In some cases, the projections are for $70 billion a year in revenue per gigawatt, which is not what anyone in the field is getting today.
伯克说,GPU 的实际表现会因部署方式不同而有差异,这让承担风险的放贷方很难可靠地预测收入。英伟达已经开始发布「理想部署条件」下的收入指引,推动云计算服务商采用那一套特定设计。这能带来标准化,让放贷方好做事;但同时也会引来更多审视:客户到底能赚多少?英伟达的测算模型准不准?「我看到的那些预测都非常乐观,」他说。有些预测喊出每吉瓦(gigawatt)年收入 700 亿美元——而今天行业内没有任何人能做到这个数。
So the terms of the contract may demand specific settings that increase the fungibility of data centers with Nvidia chips, both because it makes it easier to model revenue forecasts and because in the case of a default, that makes it easier for lenders to offload the collateral. "Most data center operators are highly customized and it's going to be a major sheep herding exercise to get them to follow one approach," Burke says. Conditions on lending may serve as sheepdogs, corralling the engineers into specific designs.
所以合同条款可能会要求特定的部署方式,以提高英伟达芯片数据中心的可互换性——既因为这样更容易做收入预测,也因为一旦违约,放贷方更容易把抵押物转手卖掉。「大多数数据中心运营商都是高度定制的,要让他们遵循同一条路数,会是一场大规模的赶羊行动,」伯克说。贷款条件可以充当牧羊犬,把工程师们赶进指定的设计里。
This also shores up Nvidia against competition — and not just from Google's TPU and Amazon's Trainium chips. Inference can be run on old Nvidia chips, sure, but it turns out CPUs can also do this work and CPUs are cheaper — like, one-fifteenth of the cost, Burke says. So if you can use CPUs, you not only can spend less to buy chips, you can also lessen the demand for GPU compute, driving that price down.
这也帮英伟达挡住了竞争——而且防的不只是谷歌 TPU 和亚马逊 Trainium。推理当然可以用旧的英伟达芯片跑,但事实证明 CPU 也能干这活,而且 CPU 便宜——伯克说,成本大约只有十五分之一。所以如果你能用 CPU,不仅买芯片花得少,还能压低对 GPU 算力的需求,把价格也打下来。

别管它叫「循环融资」Don't call it circular financing

Nvidia is bringing in outside capital because it appears to be quite sore about the accusations of "circular financing," where it's a major investor in the neoclouds and AI labs that buy its chips. Remember CoreWeave, the neocloud propped up by Nvidia? Nvidia invested and saved its IPO and has promised to buy any extra capacity CoreWeave might have. Nvidia "agreed to spend $1.3 billion over four years to rent its own chips from CoreWeave," making it CoreWeave's second-largest customer in 2024.
英伟达这次拉外部资本进场,似乎是因为它对「循环融资」的指责相当耿耿于怀——它是那些买自己芯片的新云和 AI 实验室的大股东。还记得英伟达一手扶持的新云 CoreWeave 吗?英伟达投了钱、救了它的 IPO,还承诺包销它所有多余的算力。英伟达「同意在四年内花 13 亿美元,从 CoreWeave 那里租回自己的芯片」,这让它成为 CoreWeave 2024 年的第二大客户。
It's not just CoreWeave. Nvidia is widely invested in the neocloud companies. Plus, Nvidia is paying $30 billion in cloud service agreements as of its most recent quarterly filing. Jay Goldberg, a senior analyst at Seaport Research Partners, thinks these numbers represent Nvidia's backstop agreements.
而且不止 CoreWeave。英伟达在新云公司里撒网式持股。另外,最新季报显示,英伟达还在云服务协议上支付着 300 亿美元。Seaport Research Partners 高级分析师杰伊·戈德伯格(Jay Goldberg)认为,这些数字代表的就是英伟达的兜底安排。
So if the new memorandums of understanding are finalized into deals, we wind up with a different situation. Instead of (say) Nvidia giving CoreWeave a dollar, against which CoreWeave borrows five dollars and then buys six dollars of Nvidia chips, Blackstone is giving CoreWeave five dollars to buy Nvidia chips.
所以,如果这批新的谅解备忘录最终落成交易,局面就不一样了。以前(打个比方)是英伟达给 CoreWeave 一块钱,CoreWeave 拿它去借五块钱,再买六块钱的英伟达芯片;现在变成黑石直接给 CoreWeave 五块钱去买英伟达芯片。
Let's look again at who’s in this consortium, shall we? We've got Apollo, BlackRock, Blackstone, Brookfield, Goldman Sachs, and KKR — so exactly one bank, Goldman, and a bunch of private credit companies. Private credit has been financing the AI buildout in a big way.
我们再看一眼这个财团里都有谁,好吗?阿波罗、贝莱德、黑石、布鲁克菲尔德、高盛、KKR——银行只有高盛一家,剩下全是私募信贷(private credit)公司。AI 建设大潮的资金,很大一块一直是私募信贷在出。

总之,负债真的很多So, you know, a lot of liabilities

I am not an expert in finance but it seems to be the case that private assets make more money for the finance bros than public ones. Because AI has been on the rise, there's been a large-scale freakout in private credit about the threat from AI to software as a service, a sector that a bunch of private credit funds had gotten into pretty deep. So now there's a new interest in asset-backed securities, and a loan that's backed by AI chips has the virtue of (1) not being an SaaS company's debt and (2) potentially being the infrastructure for the thing that kills the SaaS company. That might make GPU-backed loans look attractive.
我不是金融专家,但看起来私募资产就是比公开市场资产更让金融老哥们赚钱。AI 崛起之后,私募信贷圈曾大规模恐慌过一阵子——他们重仓的软件即服务(SaaS)行业正被 AI 威胁。所以现在大家又对资产支持证券(ABS)来了兴致,而以 AI 芯片为抵押的贷款有两个好处:(1)它不是 SaaS 公司的债;(2)它还有可能是杀死 SaaS 公司的那个东西的基础设施。这或许让 GPU 抵押贷款看起来挺香。
The AI buildout generally has pivoted to debt. As of the end of July, the hyperscalers "and related companies" like Nvidia had issued about $225 billion in bonds, according to S&P Global. "This segment has seen almost 10-fold growth in its bond issuance through midyear," S&P noted, and could issue $400 billion by the end of the year.
AI 建设整体上已经转向举债。标普全球(S&P Global)数据显示,截至 7 月底,超大规模云厂商「及相关公司」(比如英伟达)已发行约 2250 亿美元债券。「这个板块的债券发行量在年内增长了近 10 倍,」标普指出,到年底发行额可能达到 4000 亿美元。
What's more, the hyperscalers have made $1.5 trillion in lease commitments — and $1 trillion of it isn't on their balance sheets. There's also an estimated $1.5 trillion in purchase commitments for chips, electricity, and so on. So, you know, a lot of liabilities.
此外,超大规模云厂商还签下了 1.5 万亿美元的租赁承诺——其中 1 万亿不在资产负债表上。另外还有估计 1.5 万亿美元的芯片、电力等采购承诺。总之,你懂的,负债真的很多。
Apollo, at least, has seen a big opportunity; The Information reported that there's a new guy there in charge of AI infrastructure financings. Arranging AI deals is "a growing source of revenue." About 60 people are focused on AI buildout. The development of the data centers themselves is financed differently than the chips.
至少阿波罗已经看到了大机会:The Information 报道,阿波罗新任命了一位负责 AI 基础设施融资的主管。安排 AI 交易是「一个不断增长的收入来源」,约有 60 人专注于 AI 建设。数据中心大楼本身的融资方式,和芯片的融资方式不一样。
I am pointing at Apollo because it published something interesting recently. In it, Torsten Slok, the firm's chief economist, notes that the further away in the AI stack you are from the end user, the bigger your profit margin is. Models and applications lose money. That's not a problem forever — Amazon lost money before it made money, for instance — but it adds another layer of risk to these loans. The neoclouds are the layer one up from models and applications. Should those companies be unable to figure out how to turn a profit, they are directly exposed to the risk.
我点名阿波罗,是因为它最近发了份有意思的东西。其首席经济学家托尔斯滕·斯洛克(Torsten Slok)指出:在 AI 产业链上,你离终端用户越远,利润率越高。模型和应用是亏钱的。亏钱本身不永远是问题——比如亚马逊也是先亏后赚——但这给这些贷款又加了一层风险。新云恰好就站在模型和应用上面一层。如果那些公司始终琢磨不出怎么盈利,风险就直接传导到新云身上。
AI evangelists compare AI to the internet, as a technology that has the power to totally reorganize their society. Curiously, a lot of these evangelists do not have a good model for what AI's goals should be. There's a lot of talk about curing all diseases and "intelligence as a utility," but the most concrete ones look like "replace customer service agents" and "speed up coding"; maybe there's some room for, I don't know, risk assessment in insurance and stock trading. Are those applications enough to justify the enormous capital outlays we've all seen? I doubt it.
AI 布道者喜欢把 AI 比作互联网,说它是一种能彻底重组社会的技术。说来也怪,这些布道者里很多人并没有想清楚 AI 的目标应该是什么。满耳朵都是「治愈所有疾病」「智能像水电一样即取即用」,但最具体的应用看起来也就是「替代客服」和「给编程提速」;或许还有,我不知道,保险和股票交易里的风险评估之类的空间。这些应用足以支撑我们已经看到的天量资本开支吗?我表示怀疑。
By contrast, in the early days of the internet, the technology wasn't ready to deliver streaming music and video, but by 1999 it was obvious to a lot of people, including Larry Ellison, that's where things were going. Similarly, in the '90s, we weren't culturally ready for online shopping, but it was clear to a lot of people that was an opportunity. The problem of the dot-com bubble was not that the evangelists were wrong about what the tech could do — it was that they were wrong about when the tech could do it.
对比一下互联网的早期:当时技术还支撑不起流媒体音乐和视频,但到 1999 年,包括拉里·埃里森(Larry Ellison)在内的很多人都看明白了,事情就是往那个方向走的。同样,90 年代我们在文化上还没准备好网购,但很多人都清楚那是个机会。互联网泡沫的问题不在于布道者看错了技术能做什么——而在于他们看错了技术什么时候能做到。
So even if the most ardent AI boosters are right, getting the timing right also matters. The entire model ecosystem is currently being subsidized. It's not yet clear that if the model makers were to charge the actual price for their services that their demand would be there. Imagine a perfect AI personal assistant, trained on every document in your organization; it costs $100,000 a day. Even if it is very good — nearly perfect! — it is way more cost-effective to hire 100 people who cost $200,000 a year.
所以,就算最狂热的 AI 信徒是对的,时点对不对也很关键。整个模型生态目前都在被补贴。如果模型厂商按真实成本收费,需求还在不在,没人知道。想象一个完美的 AI 个人助理,读完了你公司所有文档,每天收费 10 万美元。就算它非常好——接近完美!——也远不如雇 100 个年薪 20 万美元的人划算。

模型公司赚钱的压力越来越大There's increasing pressure on the model companies to make money

Compute is only revenue for companies running cloud platforms, points out Larry Dignan at Constellation Research. For everyone else, it's a cost. And companies are always under pressure to contain costs — consider the big splash that Uber made in May when the company's president said it was getting "harder to justify" the amount it was spending on AI.
Constellation Research 的拉里·迪格南(Larry Dignan)指出:算力只有对运营云平台的公司才是收入,对其他所有人,它是成本。而公司永远面临压缩成本的压力——想想今年 5 月优步(Uber)总裁说公司在 AI 上的开支「越来越难以自圆其说」时掀起的那场风波。
OpenAI and SpaceX hemorrhage money. Anthropic has recently been reported to have an annualized run rate of $65 billion — but there's no word on profit. There's increasing pressure on the model companies to make money, and to get to a 7 percent return, below which is an "unmitigated disaster" for AI investors, the economic forecasters at Gartner project that AI companies need to cumulatively earn $7 trillion in revenue through 2029. That's almost $2 trillion a year.
OpenAI 和 SpaceX 在哗哗流血。Anthropic 最近被报道年化收入运行率达到 650 亿美元——但利润只字未提。模型公司赚钱的压力越来越大。加特纳(Gartner)的经济预测师测算:AI 投资者要拿到 7% 的回报——低于这个数就是「彻头彻尾的灾难」——AI 公司到 2029 年需要累计赚到 7 万亿美元收入,也就是每年接近 2 万亿美元。
Now, if Fink is right, and compute-as-an-asset is comparable to mortgage-backed securities, we should expect a lot more companies to jump into arrangements like the one Nvidia is touting and Broadcom actually arranged. But if any of the major AI model companies suddenly go belly-up, perhaps because they cannot make a profit, the demand for compute abruptly drops. What's more, if their contracts to rent chips are part of what secures collateral on chip-based loans, those loans are also in trouble.
好,如果芬克是对的,算力资产可以类比 MBS,那我们应当预期会有更多公司跳进英伟达鼓吹、博通已实际操盘的这类安排。但如果任何一家主流 AI 模型公司突然倒下——比如因为始终无法盈利——算力需求会骤然塌方。更糟的是,如果它们租芯片的合同本身就是芯片贷款抵押物的一部分,那些贷款也会跟着出麻烦。
One sign that Nvidia is more bullish on "compute as an asset class" than the financiers it's signed memorandums with is its residual value support. Basically, if the neocloud bails on the loan, Nvidia has agreed to pay up to 25 percent on some of these contracts. This is perhaps meant to reassure investors, since Nvidia's assets are on the line for investments for companies with little or no credit record. The financing suggests "that Huang believes his 'investable asset class' pitch much more than the market does," says Stratechery's Ben Thompson.
有一个迹象表明,英伟达对「算力即资产类别」的信心比签了备忘录的金融机构还要足:它提供了残值担保(residual value support)。简单说,如果新云违约跑路,英伟达同意在部分合同里最高赔付 25%。这大概是为了让投资者安心——毕竟英伟达是在拿自己的资产,为几乎没有信用记录的公司做投资担保。Stratechery 的本·汤普森(Ben Thompson)说,这种融资结构说明「黄仁勋对他自己那套『可投资资产类别』的说辞,比市场信得多」。
And although the price of compute has gone up, it's irrelevant to the question of residual value, which is the resale price of the chips. If someone goes belly-up on a loan, and, e.g., Goldman has a bunch of compute to flip, who's buying and for how much? The big boys are all building their own data centers, and in some cases using their own proprietary chips. The neoclouds have a ton of debt to service — they may not have the cash to be buyers. That's not settled. So if the resale value falls below a certain level, Nvidia has to compensate whoever owns the debt.
而且,虽然算力租金在涨,这跟残值问题并不相干——残值是芯片的转售价格。如果有人贷款违约,比如高盛手里攥着一堆算力要抛售,谁来买?出多少钱?大块头们都在自建数据中心,有些还在用自研芯片;新云们背着一屁股债要还,未必有现金当买家。这问题没有答案。所以,一旦转售价格跌破某个水平,英伟达就得掏钱补偿债主。

黄氏数学Jensen math

We don't have a lot of details, but what will matter here is how much the Nvidia GPUs are sufficient collateral for lending, says Goldberg. In most deals so far, the chips alone weren't enough — lenders also needed contractual cashflow on those chips. So CoreWeave's GPU loans are really backed by Microsoft or Nvidia or whoever. If the "AI factory" only needs chips as collateral, and not customer contracts as well, that's significant. But notice: Jensen Huang isn't saying that directly.
戈德伯格说,我们手里细节不多,但关键问题在于:英伟达 GPU 本身够不够格充当贷款抵押物。迄今为止的大多数交易里,光有芯片不够——放贷方还需要芯片背后的合同现金流。所以 CoreWeave 的 GPU 贷款,真正的靠山是微软、英伟达或其他大金主。如果「AI 工厂」模式只需要芯片做抵押、不用附上客户合同,那将意义非凡。但请注意:黄仁勋并没有直接这么说。
"Welcome to Jensen math," says Goldberg in an email. "Jensen is now trying to claim that this is a new investment class - stocks, bonds, mortgages, GPUs. And his tweet is arguing that this is a special asset class because it somehow gets better over time because of software, magic and reasons."
「欢迎来到黄氏数学,」戈德伯格在邮件里说。「黄现在试图宣称这是一个新的投资品类——股票、债券、房贷、GPU。他那条推文的意思是,这是一种特殊的资产类别,因为仗着软件、魔法和种种理由,它会随时间越变越好。」
At a certain point, it begins to feel like this is another way for Nvidia to keep the AI party going. It's been on a historic run, and investors' expectations for it are high. Nvidia may have been facing limits on its previous model of endless upgrade cycles, says Leevi Saari, a fellow at the AI Now Institute. "Previously, they were like car salesmen, saying you need a new car every year because the previous generation was so inefficient you’d lose value." Now, Huang seems to be saying that depreciation doesn't matter — compute doesn't lose value quickly, like a car. It loses value slowly, or even gains value, like a house.
琢磨到某个程度,你会觉得这不过是英伟达让 AI 派对继续开下去的又一招。它走出了一波历史性行情,投资者的预期吊得很高。AI Now 研究所研究员利维·萨里(Leevi Saari)说,英伟达过去那套「无尽升级周期」的模式可能碰到了天花板。「以前他们像卖车的,跟你说你得每年换新车,因为上一代效率太差、会让你的资产贬值。」现在,黄仁勋仿佛在说折旧无所谓——算力不像车那样快速贬值,它贬得很慢,甚至像房子一样升值。
The number of companies that can afford to keep buying new Nvidia chips every year is limited, Saari says. For Nvidia to keep beating and raising expectations on its earnings, it has to unlock more ways to fund companies buying chips. Enter the financial institutions it's cut a deal with. If the chips don't depreciate the way Huang said they do just last year, they're suddenly assets that might interest, say, pension funds.
萨里说,年年买得起英伟达新芯片的公司,数量是有限的。英伟达要持续超出并上调业绩预期,就必须解锁更多替买芯片的公司出资的办法——于是,与它签下协议的金融机构登场了。如果芯片不像黄仁勋去年还在说的那样贬值,它们就突然变成了连养老基金之类都可能感兴趣的资产。
"For the life of me I can't fathom how they square the circle of 'you must buy a new chip every year' with 'don't worry about depreciation,'" Saari says. To believe that chips will continue to appreciate in value, you have to believe there's a totally inelastic market for chips. "That's naked sleight of hand, in my opinion."
「我绞尽脑汁也想不通,他们怎么圆『你必须每年买新芯片』和『别担心折旧』这个自相矛盾的圈,」萨里说。要相信芯片会持续升值,你得先相信芯片是一个完全无弹性的市场。「在我看来,这就是明目张胆的障眼法。」
According to Saari, the actual financial innovation is "how do you unlock safety-seeking capital for Nvidia's revenue growth" and the answer is the announcement we all saw. The market's response was muted. In The Wall Street Journal, Jack Ablin, a founding partner at the $260 billion family office Cresset, which invests in Nvidia, noted that compute, historically, is "an asset that's had the shelf life of lettuce." Even Stratechery's Thompson, usually an unabashed cheerleader for tech industry pablum, noted that Nvidia's strategy was risky.
按萨里的说法,真正的金融创新是「怎么为英伟达的收入增长解锁追求安全的资本」,而答案就是我们看到的这份公告。市场反应平淡。《华尔街日报》报道,持有英伟达的 2600 亿美元家族办公室 Cresset 创始合伙人杰克·艾布林(Jack Ablin)提醒:从历史上看,算力是「一种保质期跟生菜差不多的资产」。就连平时对科技行业话术从不掩饰热情的汤普森也指出,英伟达这套打法有风险。
And who bears that risk? Whoever winds up with the notes issued by these arrangements — and that's often not the people originating them. "This is originate-to-distribute, and the destination is the general account of a life or annuity insurer," writes Sascha Steffen, the DWS senior chair in finance at the Frankfurt School of Finance & Management and the director of the Centre for European Transformation, a research group focused on private credit.
那风险谁来扛?最终拿到这些安排所发行票据的人——而他们往往不是最初放贷的人。「这是典型的『发起—分销』(originate-to-distribute)模式,终点是寿险或年金保险公司的一般账户,」法兰克福金融管理学院(Frankfurt School of Finance & Management)DWS 金融学高级讲席教授、专注私募信贷的研究机构欧洲转型中心主任萨沙·斯特芬(Sascha Steffen)写道。
There are a few interesting things here. Half of the group making these deals shares an owner with the entity likely to wind up with the loans. That weakens the scrutiny the final holder, probably an insurer, has on the loans. "Nvidia's announcement is routinely described as resolving the 'circularity' of the company financing its own customers, and at the level of Nvidia's balance sheet it does," writes Steffen. "One layer down, a second circularity has been created."
这里有几个耐人寻味的点。这批做交易的公司里,有一半和最终可能持有这些贷款的机构归属同一个所有者,这会削弱最终持有人——很可能是保险公司——对贷款的审查。「英伟达的公告被惯常描述为解决了公司给自己客户输血的『循环性』,在英伟达资产负债表的层面上,它确实解决了,」斯特芬写道。「但往下一层,第二个循环又被造了出来。」
One other thing: The amount of capital required to cover insurers' risks is tied very closely to debt ratings. If an insurer is downgraded because, let's say, a ratings agency makes a change in methodology, that insurer may be forced to sell their GPU-backed loans, "an asset with almost no secondary market," Steffen notes.
还有一点:保险公司为覆盖风险所需计提的资本金,与债务评级高度挂钩。斯特芬指出,如果某家保险公司被下调评级——比如说评级机构改了方法论——它可能被迫抛售手里的 GPU 抵押贷款,而那是「一种几乎没有二级市场的资产」。
The question now is whether the actual arrangement will really come to pass. After all, Nvidia has made public pronouncements before — and then shied away. Just ask OpenAI about their Ohio data center.
现在的问题是,这套安排最终会不会真的落地。毕竟英伟达以前也高调宣布过——然后悄悄缩了回去。不信你去问问 OpenAI,他们在俄亥俄的数据中心怎么样了。

← 返回目录

← 返回目录
深读 · 02

80%的具身订单可能是假的,缺订单正让赛道疯狂

虎嗅科技组 · 宋思杭 · 2026-08-23 · 约 12 分钟 · 原文链接

导读与要点(建议先读原文)
  • 数字对不上:2026 年 1 月国内人形机器人意向订单突破 12 万台;IDC 统计 2025 年全球实际出货约 1.8 万台,85% 以上流向文娱表演、教育科研、导览导购,进工厂的不足 15% 且多为试点。
  • 订单的话术:无约束力的合作意向、分几年执行的框架协议、客户买几台做数据采集,都可以写成「亿元订单」「进入头部工厂」;定金、排产、交付、验收、回款,外界无从查证。
  • 量产是硬门槛:虎嗅从多方了解到,国内真正有完整供应链、能整机量产并批量交付的具身智能公司不到 5 家——「商业化规模过万」的说法与行业量产能力无法相互印证。
  • 技术错位:展馆里大部分机器人仍依赖遥操,抓取多在固定位置固定物体下完成,不少机器手连力传感器都没有;「大脑」只成熟 20% 的阶段,就急着讲商业化。
  • 世界模型 to VC:多位投资人直言「现在谁说世界模型,大概率是为了圈钱」——比「具身大脑」更前沿、更难证伪;已有投资机构因怀疑订单造假开始绕过公司披露自行核查客户与回款。批判性阅读:「80%」是作者基于 IDC 出货结构的推算而非逐单核查,匿名信源较多,宜作趋势判断而非精确数字。

来源:虎嗅科技组,作者:宋思杭,编辑:苗正卿

“世界模型这个概念太抽象了,现在谁说世界模型,大概率是为了圈钱。”

“现在市面上90%做世界模型的团队,他们连自己都不相信‘世界模型’。”

有多位长期看具身智能的投资人这样对虎嗅说道。2026年的世界机器人大会(以下简称“WRC”)如约而至,今年场内场外几乎都在聊世界模型。

所以,世界模型究竟是什么?

至少从2025年开始,在国内具身智能的语境里,我们听到的“世界模型”,大部分时候指的是具身智能的“大脑”。但为什么不直接叫“具身大脑”,而是一定要叫世界模型?

从技术角度理解,世界模型的确是实现具身智能终局的一条可能路径:让机器人理解物理世界,并对下一步将要发生什么作出预测。但问题是,并不是只有世界模型才能抵达这个终局。现在具身智能的技术路线远未收敛,VLA、VLM、世界模型都还在争夺定义权,没有哪条路线已经分出胜负。

而对于另一部分团队而言,世界模型主要是讲给国内投资人听的。它比“具身大脑”更前沿,也更难被证伪。也就是说,从某种程度上,世界模型甚至可以被理解为一个to VC的方向。

当然,这其中也不乏少数团队真的相信世界模型,也真的在试图解决具身智能的大问题。只是站在今天,外界很难从demo、发布会,或者所谓上千万甚至上亿规模的数据里,判断谁在做技术,谁只是在讲故事。

8月19日至23日,2026世界机器人大会在北京亦庄举行。300余家企业、超过2000件展品、150余件首发新品,以及60余场同期活动,把亦庄变成了这几天全北京机器人密度最高的地方。

世界模型也毫无疑问成为这届大会的焦点。无论是在展馆,还是在各大具身智能论坛上,大家都在讨论世界模型。

如果只看展馆,机器人毫无疑问已经走出实验室了,开始大规模进入现实世界,但目前这个现实世界还局限于比赛、演示和发布会上。

所有人都在演示。有的说自己是全球第一,有的说已经实现端到端,还有的说自己的数据量已经达到上千万甚至上亿。放眼望去,全是“最先进、最领先、最通用”这样的营销词汇。

机器人也比去年更忙了。它们在现场跳舞、打拳、踢足球、分拣快递、装手机、叠衣服。但现场这种非常燃的气氛与大家对具身智能的焦虑似乎成反比——围观机器人表演的人很多,但焦虑也同样严重。

“一场十分钟的演示需要团队提前调试无数次,甚至表演前我们自己都觉得它会翻车,好在结果超出预期”,一位现场具身智能公司的工程师告诉虎嗅;

而真正的商业化,要求机器人一天工作八小时,在没有工程师围着的情况下连续运行,并且每一次都不能出错。从现在来看还做不到。

技术故事越来越抽象了。故事能编,订单也能造假。

现在,行业里已经不乏“上万台订单”“亿元订单”“规模化商业落地”这样的数字和口号。但当你具体问他们,机器人究竟卖给谁了?在哪些场景落地了?已经交付了多少台?连续运行了多久?有没有通过客户验收?

他们要么回答不上来,要么会告诉你,“我们目前落地的产品并不是机器人,机器人还在尝试。”

2026年1月,国内人形机器人的意向订单已经突破12万台。但IDC统计显示,2025年全球人形机器人实际出货量只有约1.8万台,其中超过85%流向文娱表演、教育科研、导览导购等以技术验证和展示交互为主的场景,工业制造和仓储物流仍主要停留在试点阶段。

一份没有约束力的合作意向可以叫订单,一份分几年执行的框架协议可以叫订单,客户采购几台机器人做数据采集也可以叫商业化落地。至于订单有没有定金、是否已经排产、最终交付了多少、客户是否验收、货款有没有真正到账,外界无从查证。

机器人的「大脑」还没进化完全,一些公司只想模仿宇树

“和两年前一样,机器人还需要遥操。”这是今年WRC现场一些观众讨论后得出的结论。

的确,现在大部分机器人仍未摆脱对遥操的依赖。这不完全意味着机器人没有自主能力,但至少说明,机器人的“大脑”还没有成熟到足以支撑它稳定地认知世界、自主决策并完成运动。

所以,我们看到了很多机器人都在跳舞、打拳、踢足球、翻跟头,而一旁的观众则是在看热闹。整个展馆甚至会给人一种错觉:这些公司都在模仿宇树。

可要知道,宇树在2026年上市后,盘中市值一度达到4449亿元,但上市次日收盘便回落至2779亿元。当然,某种程度上,股价的剧烈波动只能代表一种情绪,但它也暴露了资本市场对于宇树下一阶段增长空间的分歧。

宇树成立于2016年,那还是一个机器人的大脑远未成熟的时代。彼时,机器人能站起来就已经足够惊艳了。但今天已经是所有人都在研究世界模型,甚至有人声称具身智能已经“看到了Scaling Law”的时代,仅靠本体和运动控制的优势已经不够了。

宇树用了十年时间造出了能跑能跳的机器人,但接下来,它的瓶颈也很清楚,没有“大脑”,机器人怎么进入工厂,怎么继续卖下去?

而不少公司也当然看得清宇树的瓶颈,他们真正想学的似乎也只有宇树的流量密码。

按照具身智能公司的叙事,机器人未来应该能够听懂一句自然语言指令,观察周围环境,拆解任务,再决定下一步应该做什么。如果中途出现意外,它还要知道自己做错了,并尝试重新规划。

但这些能力在展馆里几乎无从验证。

展会上的场景通常是固定的,物体摆放位置是提前设定的,机器人执行的也是已经训练过无数次的任务。即便任务失败,工作人员也可以迅速上前调整,再重新开始。观众最终看到的是一次成功的演示,却不知道在这次成功之前,机器人已经失败了多少次。

而一个更成熟的大脑,至少不能只在提前设定好的场景里工作。

突然换一个没见过的物体,把杯子从左边移到右边,临时改变任务顺序,或者在人为干扰后继续完成任务;面对这些变化,它不仅要看懂发生了什么,还要预测自己的动作会带来什么结果,并根据结果不断修正下一步行动。

现在展馆里另一类常见演示是抓取物体。相比跳舞、打拳,抓取看起来更接近具身智能,因为它至少涉及视觉感知、空间定位和动作规划。

但走近看会发现,很多抓取仍只能在固定位置、固定物体和固定动作下完成。甚至有一些展示抓取能力的机器人,手部并没有安装独立的力传感器或触觉传感器。

这意味着机器人可以通过视觉判断物体在哪里,却很难直接感知自己究竟用了多大的力,物体有没有滑动,材质是软是硬,以及自己是否已经抓稳。它或许可以通过电机电流或关节扭矩间接估算受力,但这与人类手指直接感受到接触、压力和滑动仍然不同。

人拿起一个纸杯时,会在手指接触杯壁的瞬间调整力度;发现杯子里装满了水,也会立刻改变握持方式。机器人如果没有足够的力觉和触觉反馈,就只能主要依靠视觉和预设动作完成抓取。换一个形状、材质或者重量不同的物体,原本成功的动作就可能失败。

这不只是硬件问题,它指向的是机器人的“大脑”能够感知和理解世界的边界。

所谓具身智能,本质上不是让一个大模型装进机器人里,而是让模型通过身体感知世界,并根据每一次物理交互的结果继续作出判断。

但今天,“大脑”还不太成熟的机器人,就已经产生了数以万台计的商业化订单。所以,这种错位是怎么产生的?

真订单与假商业化

机器人的“大脑”尚未成熟,似乎并没有妨碍具身智能公司拿订单。

2025年以来,每隔一段时间,就会有具身智能公司宣布拿下亿元订单、千台订单。但大部分时候,这些公司甚至都懒得把机器人带到发布会上,但在新闻稿里,机器人都已经成群结队地走进工厂。甚至一些公司声称商业化规模已经过万。

但判断一笔订单是不是真的,首先要看一家公司有没有能力量产。

虎嗅从多位行业人士处了解到,在国内众多具身智能公司中,目前真正能够实现整机量产和批量交付的不到5家。这里所谓的量产,是指拥有完整的供应链能力,既有能力拿到订单,也有能力把它们交到客户手中。

但即便能够量产,也不意味着机器人已经走进生产线,更不意味着它已经成为生产力。

一家公司可以生产上千台机器人,但这些机器人可能被送去展厅、高校、科研机构和数据采集中心;也可能停留在工厂的测试区域,由多位工程师围着反复调试。它们确实被生产出来了,却没有真正进入需要连续作业的生产环节。

在这种现实下,那些动辄宣称商业化规模已经过万的机器人公司,很多说法也就不攻而破了。而这些公司口中的“过万”,究竟指的是规划产能、意向订单、框架协议,还是已经完成交付并通过验收的机器人,没有人说得清楚。如果指的是实际交付量,甚至是在生产线上稳定运行的数量,那么它与整个行业现阶段的量产能力很难相互印证。

IDC数据显示,2025年全球人形机器人实际出货量约1.8万台,其中超过85%流向文娱表演、教育科研、导览导购等以技术验证和展示交互为主的场景。剩下不足15%的机器人虽然进入了工业制造和仓储物流,但也主要停留在试点阶段。

如果把真正的商业化订单定义为,客户基于实际生产需求购买机器人,机器人已经完成交付和验收,并能够在没有工程师持续干预的情况下稳定工作,那么,仅从已经实际出货的机器人去向来看,至少85%都还不能被视为真正意义上的商业化落地。

即便是在剩下不到15%的工业场景中,也还有相当一部分只是POC测试。

从这个标准来看,至少80%的所谓商业化订单都是假的,甚至已经是一个偏保守的判断。

2025年,国内公开披露的人形机器人中标项目超过292个,金额超过18.1亿元。但其中,教育机构采购占到63.82%,500万元以下的项目占到80.48%,亿元以上的项目只有4个。

也就是说,今天具身智能的大部分真实采购,仍然来自科研、教育、展示和验证场景,而不是工厂经过ROI测算后作出的常态化采购。

除此之外,一份没有强制采购义务的战略合作协议可以被称为订单,一笔约定未来三年采购上限的框架协议可以被称为订单,客户购买几台机器人进行POC测试,也可以被写成“进入头部工厂”。

虎嗅了解到,即便是在国内头部制造企业的工厂里,人形机器人也远没有实现大规模部署。能够开放给机器人测试的,通常只有一两条生产线;每条生产线上,往往也只有一两台机器人。

这些机器人进入工厂,不是因为已经通过严格的ROI测算,而是为了验证它能否完成一项任务,能够连续运行多久,故障率有多高,需要多少人工介入,以及相比直接雇用一名工人究竟有没有成本优势。

它们更接近被客户付费测试的样机,却同样可以被包装成“工业落地”。客户是真的,合同可能也是真的,但订单所代表的商业化是假的。

虎嗅了解到,因为怀疑部分机器人公司存在订单造假,目前已经有投资机构开始对相关订单的真实性展开调查。他们需要绕过公司对外披露的订单数字,重新核查客户是否真实存在,合同究竟是正式采购还是合作意向,有没有支付定金,机器人是否已经排产和交付,以及货款最终有没有到账。

但这些调查很难获得完整的公开结果。订单合同、付款流水、验收文件和客户名单通常都不会对外披露。

结语

“现在有哪些团队上来就跟我说商业化,我就直接不看了。”一位具身智能领域的投资人对我说道。

有时候,你很难辨别,谁是真的在做事情,谁只是想圈钱。毕竟,具身智能、世界模型这个风口太热了,团队也鱼龙混杂。

在WRC的展馆里,你很少听到这些具身厂商自己承认“有问题没有被解决”或“我们仍在尝试”这样的话。甚至,他们都会大胆地说自家机器人商业化规模过万,并急于自己的商业化的能力。

但如今在这个阶段,承认做不到或许才是最诚实的答案;甚至一些更务实的厂商选择不来参加WRC。

这当然不是说,具身智能公司不应该考虑商业化。任何技术最终都要进入市场,也只有真实的客户和场景,才能发现实验室里无法暴露的问题。

问题是,在如今技术才成熟到20%的阶段,就急于商业化,会显得过于急功近利。

← 返回目录

← 返回目录
深读 · 03

藏在宇树、长鑫和寒武纪里的市值叙事秘密

中国企业家杂志 · 何伊凡 · 2026-08-23 · 约 12 分钟 · 原文链接

导读与要点(建议先读原文)
  • 叙事更替:2021 年买「增长的确定性」(腾讯 7.3 万亿港元、流量帝国 35 倍前瞻 PE),2026 年买「位置的必要性」——长鑫是「国家存储」、寒武纪是「中国的英伟达」,定价语法从现金流折现换成「必须存在」的主权期权。
  • 讲者换血:边际定价者从北向资金、明星公募换成汇金类平准基金、20 年期耐心资本与被动指数;定价者目标函数里多了产业培育与战略配置,市场对高估值的容忍度被结构性放大(寒武纪 PE 一度超 3000 倍)。
  • 通道即叙事:科创板「1+6」改革重启第五套标准,长鑫从受理到上市仅七个月、宇树 104 天;A 股千亿市值公司十年从 61 家增至 205 家,电子行业 35 家超越银行居首。
  • DeepSeek 是「超级传播者」:拒绝曝光的创始人 = 中本聪式名人效应,小团队低成本开源战胜巨人 = 完美人文故事;未上市意味着没有季报、解禁、价格这些「抗体机制」——人人谈论,无人交割。
  • 对照实验小红书:500-700 亿美元估值对应约 30 亿美元年利润、17-23 倍 PE,讲的是上一轮月活与变现的老故事——它的发行定价将回答「旧语法还有没有买盘」。市场从不惩罚故事,只惩罚没能变成数字的故事:智谱配售后回撤超六成、MiniMax 自峰值回撤超 80%、宇树上市次日跌 18.7%。

来源:微信公众号「中国企业家杂志」,作者:何伊凡,编辑:钟云华

2026年8月19日,宇树科技上市。首日开盘暴涨629%,收盘涨460%,市值3418亿元,网上中签率0.018%创科创板历史新低。十四个月前的2025年6月,它最后一轮一级市场融资投后估值还不过为127亿元。

2026年7月27日,上年归母净利润18.75亿元的长鑫科技上市,首日收盘市值3.28万亿元——这意味着市场愿意为每一元年利润支付约1750元(扣非口径约309元)。上市后股价快速拉升,7月31日盘中一度站上4万亿元,成为A股历史上首家总市值突破4万亿元的公司;8月13日,其市值约3.54万亿元、超越腾讯,成为中国市值最大的上市公司。

市值从来不是纯粹的计算题,而是讲故事的人与听故事的人之间的一场谈判。

把镜头拉回五年,可以看到中国科技公司千亿市值俱乐部完成了一次完整的叙事更替:定价的标的物、讲故事的人、估值的语法,全都换了。

标的物,从“增长的确定性”换成了“位置的必要性”;讲者,从外资与明星公募换成了国资与耐心资本;语法,从现金流折现换成了“必须存在”的主权期权式定价。

诺贝尔经济学奖得主罗伯特·席勒在其名著《叙事经济学》中提出:经济叙事像病毒一样传播,遵循感染曲线,也经历遗忘过程;叙事往往以“星座”形式出现——“星座中不仅包含理论故事,也包含人文故事”,单一叙事的可信度有限,相互借力才能流行。借用他的框架,可以观察过去五年中国资本市场的叙事星座如何重组。

要理解2026年变了什么,得先记起2021年在买什么。2021年2月,中国互联网平台经济抵达估值巅峰:恒生科技指数在2月中旬盘中触及11001.78点的历史高点,对应65~70倍的滚动市盈率,同期纳斯达克指数PE约50余倍,恒生科技指数估值溢价约30%~40%。

同年2月,腾讯市值达到7.3万亿港元,美团2.6万亿港元,快手上市首日盘中市值一度达约1.4万亿港元,拼多多2600亿美元,百度1000亿美元。

当时的故事语法朴素而统一:流量帝国按约35倍前瞻市盈率定价,亏损平台按市销率定价,但都写明了一条清晰的盈利兑现路径——市场相信,凭借用户规模形成的壁垒可以长期维持超额利润。“烧钱换规模,规模换估值”是普遍共识;平台公司每进入一个新赛道,都被视为市值增长的新引擎。

当时故事的讲者是北向资金、明星公募与外资,通道是美股与港股二次上市,叙事星座中最流行的概念是“用户价值(MAU×ARPU)”“流量变现效率”“双边平台”“赛道论”等。

需要说明的是,2021年的科技估值体系中,中芯国际、宁德时代、比亚迪等半导体与新能源硬科技公司也已获得重视,只是市值规模与市场关注度仍与互联网巨头存在数量级差距:它们的故事更多绑定“国产替代起步期”与“行业渗透率提升”,而非今天的“AI算力竞赛”。中芯国际彼时4000多亿元的市值已属半导体行业的天花板,放到2026年的寒武纪、长鑫科技面前,却相形见绌。

席勒说,叙事如流行病,崩塌永远比扩散快。2022年至2024年是叙事的重构期:平台公司集体缩表,“降本增效”替换了“无边界扩张”;10倍市盈率成为中国互联网公司的标配,二级市场开始用审视公共事业的估值框架审视互联网巨头。

当然,老故事的主角并没有真正死去——它们只是休眠,等待新的星座。

有意思的是,新星座由一家至今尚未上市的公司点亮。2025年1月,DeepSeek发布R1,英伟达单日下跌17%,全球资本被迫重新为中国AI标价。“DeepSeek时刻”演示了叙事星座的力量:国产替代自2018年就是老故事,科技自立也非新词,可当国产替代的旧叙事、AI追赶的新叙事、耐心资本的政策叙事与科创板改革的制度叙事开始互相背书,一颗颗孤星就连成新星座。

2025年2月,阿里宣布三年投入超3800亿元建设AI基础设施,这成为大厂故事从降本增效转向AI资本开支的一个标志。

新叙事星座之下,市场更愿意为宏大叙事中的“位置故事”付费:长鑫是“国家存储”,寒武纪是“中国的英伟达”,智谱与MiniMax被放进与OpenAI较量的坐标系,宇树扛起全球具身智能的大旗。放在全球视野看,成为未来科技竞争中“必须存在”的那一个,比“即将盈利”更值得押注。

连叙事星座的锚点也换了。上一轮故事里,最高的褒奖是“中国的XX”,估值对着硅谷打折;这一轮是“XX的中国”,与全球顶尖公司的差距不再被叙述为风险,而被叙述为上涨空间。在A股,2021年市场夸赞一家新公司的办法是把它比作茅台——“宁茅”(宁德时代)、“安防茅”(海康威视);2025年8月,寒武纪股价超越茅台、短暂登顶“股王”;2026年6月,工业富联市值也超越茅台。自此之后,新故事里很少再有人把算力与芯片公司拿去和茅台相比。

故事讲述者的名单也换了。2021年的边际定价者是北向资金与明星公募;2024年之后,中央汇金亮明类平准基金身份,国家创投引导基金以20年期“耐心资本”的定位入场,被动指数基金规模反超主动权益基金。长鑫的股东名单中国资本与国家基金占主导地位,宇树最后一轮融资则由腾讯、阿里、中国移动与吉利领投。

当定价者的目标函数里不再只有财务回报,还有产业培育与战略配置,市场对高估值的容忍度便被结构性地放大了。长鑫与宇树并非孤例:寒武纪市盈率一度超过3000倍,今年6月底盘中市值一度突破万亿元,成为科创板首只万亿股;智谱以约7亿元的年营收,在6月22日盘中摸到约1.33万亿港元。

这一轮叙事更替中,价格对故事的反馈回路变得更加清晰。清华大学全球证券市场研究院《中国上市公司市值分析月度报告(2026年7月)》写道,长鑫科技上市“重塑区域市值版图”,合肥证券化率升至340%、居全国第三——一个城市的资产定价,因一家公司的故事而改写。

上市通道本身也成为叙事的一部分。2025年6月,证监会推出科创板“1+6”改革,重启第五套上市标准并增设科创成长层,专门服务技术突破大、商业前景广但尚未盈利的硬科技企业。长鑫科技是预先审阅机制首单,从受理(2025年12月30日)到上市仅用七个月;沐曦从受理到上市170天;宇树科技从受理到注册生效仅104天;智谱与MiniMax则在港股对未盈利大模型企业的包容框架下完成上市。

清华大学全球证券市场研究院的数据,为这场更替记下了“资产负债表”:A股千亿市值公司从十年前的61家增至205家,电子行业以35家超越银行居首,民企从7家增至67家;千亿公司十年市值增幅约六成来自盈利扩张、四成来自估值修复——业绩与故事的配比,可以用这把尺子量出来。

如果说长鑫与宇树是新叙事的现在时,DeepSeek就是它的将来时。据报道,它已启动IPO筹备,拟年内递交科创板申请、2027年挂牌;新一轮融资投前估值约710亿美元、约合5000亿元人民币,首轮募资据报突破500亿元。投资方名单里有腾讯、宁德时代、京东、网易,也有国家人工智能产业基金。

按席勒的叙事框架,DeepSeek是教科书级别的“超级传播者”,它集齐了席勒叙事清单上几乎所有的高传播特征。

比如名人效应。席勒写道,“在每起事件中都有一个故事像病毒般传播,这种传播通常都会借助某个名人效应”——梁文锋的低调与神秘,恰好是这种效应的最佳载体;正如席勒在比特币叙事中指出的,如果没有对中本聪谜团的反复宣传,比特币的传播率不会如此之高。一个拒绝曝光的创始人,比十个巡回路演的CEO更有传播力。

比如人文故事。席勒提醒,叙事星座“不仅包含理论故事,也包含人文故事”——DeepSeek的人文故事近乎完美:小团队、低成本、开源、战胜巨人,一个大卫与歌利亚的故事,严丝合缝地嵌进了大国博弈的理论故事里。而“严谨的批评通常不具备传播力”——关于其训练成本口径与算力来源的技术质疑,从未真正进入传播曲线。

如果把视线拉出中国,会发现全球科技公司的叙事星座都在剧烈变化。

就在这个夏天,Alphabet宣布计划融资850亿美元投入AI,SK海力士以294亿美元创下ADR发行纪录。6月,SpaceX以每股135美元定价IPO,首发募资750亿美元、估值1.77万亿美元,将沙特阿美保持了七年的256亿美元募资纪录远远甩在身后,刷新了IPO募资与估值的双重历史纪录。

但它板凳还没坐热,挑战者已站到门口:8月21日据彭博报道,Anthropic最快8月底公开递交IPO文件,募资规模料将追平甚至超越SpaceX;投资者谈论的估值是2万亿美元起步,最快10月挂牌。加上已秘密递表的OpenAI,2026年秋天,全球资本市场可能要为三家“故事公司”同时结账。

如果把账本展开,还会发现中美两种叙事语法之间的差异与牵连。OpenAI与Anthropic一旦挂牌,公开市场将第一次用接近2万亿美元的价格,回答“一家纯粹的AI公司到底值多少钱”——这个答案不会停留在太平洋对岸。

注:智谱、MiniMax为港股,按约0.92折算人民币;寒武纪、摩尔线程、沐曦、海光、中芯上市时均未盈利或微利,其发行与定价均发生在科创板第五套标准或预审机制重启之后。2026年1月2日壁仞科技亦登陆港股(首日涨76%,称“港股国产GPU第一股”),因市值未达两千亿元未列入表内。

同一个夏天的候场名单里,还有一家画风迥异的公司。据彭博6月报道,小红书已聘请高盛与中金,秘密向港交所递交上市申请,有望成为近年来香港规模最大的科技上市案之一。其老股转让对应的估值已达500亿美元(约3500亿元人民币),上市估值据传最高看至700亿美元(约5000亿元)——无论按哪个数字,挂牌首日都足以让它站进千亿俱乐部的前排。

据此报道,小红书2023年首次盈利(营收37亿美元、净利5亿美元);2025年营收预计60亿至80亿美元,净利润约30亿美元;月活用户超过4亿,广告收入占比76%。

把它放进新叙事星座里,会得到一个近乎怀旧的读数:以500亿至700亿美元估值对应约30亿美元年利润,市盈率不过17至23倍——远低于腾讯2021年巅峰时约35倍的前瞻市盈率。

它讲的还是上一轮的故事:月活、日均使用时长、“种草—拔草”的转化闭环、广告加电商的变现路径。在智谱一度拿过市销率超过1200倍的市场里,它只能沿用上一轮的故事语法。

这就是席勒所谓“复发与变异”的现场。他发现,长期叙事不会完全沉寂,它们会在变异之后重新流行——正如流感在变异克服获得性免疫之后会重新暴发。

消费互联网的叙事沉寂了五年,如今要复归,必须产生两处变异。其一是人文故事——席勒说,人文故事与理论故事相互借力,星座才算成形。这恰是小红书擅长的部分:它一直在讲新生活方式社区的故事,这是旧叙事时代从未有过的模板。

其二是它尚且欠缺、却必须补上的AI故事:它要把自己的搜索与内容生态讲成AI时代的入口,而非受害者——彭博在同一篇报道里提醒,MiniMax这类AI应用正在威胁小红书们的流量与商业模式。旧语法的公司,如今要用新星座的词汇为自己辩护。

因此小红书成为了天然的对照实验,它的发行定价将回答一个反方向问题——当买家习惯了为“位置”付费,“增长的确定性”还有没有买盘?若它遇冷,说明旧语法已被新星座驱逐;若它受捧,则说明市场开始为两轮叙事同时标价。

故事星座的意义恰在于此:没有哪颗恒星,能独自照亮整片天空。

不可忽视的还有席勒所说的“叙事修复”:财报、解禁与配售,随时可能让商业叙事产生“抗体”,溢价会迅速回吐。

对此,新叙事阵营的多家明星公司已经演示过。智谱完成314亿港元配售后单日下跌约两成,市值自约1.33万亿港元高点回撤超六成;MiniMax自3月峰值回撤超过80%,在千亿港元附近;宇树上市次日股价重挫18.7%,收盘市值约2780亿元,开盘追高者两天浮亏约37%。

当然,DeepSeek尚未上市,意味着它的叙事里还没有对应的抗体机制:没有季报可以令人失望,没有解禁可以释放筹码,没有价格可以背叛。

它恰停留在叙事星座中最璀璨的阶段——人人谈论,无人交割。它正按当下的热情被定价,或许抬高了这轮叙事的天花板。

从2027年起,新千亿俱乐部的成员将重新接受检验。2021年,市场问的是:你有多少用户?如今问的是:你有多不可替代?问题换了,答案的规则没换——故事终究要翻译成数字。

这并不意味着泡沫已经膨胀到破裂的边缘:寒武纪2025年营收增长453%并首次盈利,长鑫营收增至618亿元并首次盈利,工业富联净利润增长52%——它们的故事,正在被数字追上。

市场从不惩罚故事,它只惩罚没能变成数字的故事。

← 返回目录